The story of how we started...
It all started with a semi-coherent 20 minute voice memo. Joel, our CEO and co-founder, was driving back to his hometown of Fraserborough, Scotland from Aberdeen with a burning voice in his head telling him there must be a better way. He set his phone to record and the rest, as they say, is history.
Through building his own seafood processing business over the course of 8 years in his hometown of Fraserborough, Scotland, Joel experienced firsthand the frustrations that people in the industry face every day.
The rest of the story is coming soon!
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